Facing the digital marketing reality, we help European organisations/companies surf on the wave of influencer marketing to enhance their visibility and numbers in China.
China’s influencer marketing industry is three to five years ahead of the rest of the world. With the advanced functionality and integration of social media, e-commerce platforms and digital payment in China, and with professional influencers having a strong voice among their audience, new business models have arisen and are yet to be explored in other countries. This is why we bring innovative and cutting-edge solutions to European entities for them to implement this efficient approach into their global promotion and marketing strategy aimed at China.
Whereas influencer marketing traditionally consists of a brand working with a blogger to create a sponsored post promoting their products/services, we go beyond that standardised process! We invent and implement exclusive & impactful happenings and settings that are designed to grab the attention of your target in China. Either for promotional purpose only or for direct sales actions, we love playing with cultural features to create entertaining, diverse and promotional content. We have our own database of Chinese influencers and special tools to analyse their profile to reach the good target with a style matching the brand’s identity. So, with the right influencers and tailored marketing actions, we contribute to a higher engagement rate, heavy traffic on your online platforms and direct results!
Discover some of our success stories below!