Ice-Watch wanted to boost its brand awareness and sales in China. They needed a promotion strategy to directly reach and attract Chinese customers.
How did we achieve/realise this?
A live-streaming sales session is the optimal way to achieve that goal. We set up and executed the whole process, from analysing the market to selecting the right platform and influencer. To ensure excellent results, we chose a key opinion leader who matched Ice-Watch’s brand image. The combination of her influencer authority and authentic product endorsement resulted in a very enthusiastic audience, who happily purchased Ice-Watch’s products during the live-streaming sales session.
• Traffic of the brand’s e-shop went up by 370%
• Every 52 seconds one watch was sold