Live-streaming sales are the most efficient way to directly sell your products or services to Chinese consumers. It is the perfect match between promotion and direct sales to increase your turnover in the Chinese market. China is the world leader in e-commerce and has a community-based culture, which is why influencer endorsement through live-streaming sales works that well. Since this is still a highly innovative retail concept in Europe, we organised a demonstration in collaboration with AWEX and the EU Cross-Border E-Commerce Forum at Liège airport to show the European economic actors what all the fuss is about!
Six leading brands took part in our live-streaming session: Kipling, Neuhaus, Hedgren, The Belgian (chocolate), Celestic (aesthetic treatments) and KVB Noël (beer). Some of them already had a tradition of e-commerce and a long-term presence in China, while others were newly introduced to the Chinese market by Atlas Hiseas. The timing of the event was not random: it happened on the day before and the day of the big Chinese e-commerce festival ‘Double 12’ (12 December). The ideal time to draw attention to this new optimal sales technique!
In total, the live streaming session gathered more than 75 000 viewers, resulting in an increase of between 250% and 400% visitors on the e-shops of the promoted brands!
But what exactly does it take to persuade the audience to purchase the featured products? The right influencers on the right platforms!